The Smith

Timeless identity for a genderless jewelry brand.
The Smith was born with a clear concept: design-forward jewelry, without labels. A timeless and genderless accessory proposal that needed a brand identity to match.

At Qualita, we developed the full branding from the ground up, defining the visual universe, tone of voice, typography, color palette, and application systems.

We created a versatile, minimalist, and contemporary brand that captures the essence of The Smith in every detail, and seamlessly adapts to both the fashion world and independent design culture.