Qualita Websites

The traffic you generated for your website became a good problem: you bring in traffic, but also more work.

Every lead that comes in is a mystery: is it worth your time or that of your sales team? The more volume you generate, the more hours you invest in conversations via WhatsApp, emails, or meetings that never close. The solution is no longer to optimize campaigns, but rather to filter better from the web.

• Hidden operational cost – 70% of an SDR’s time is spent filtering out basic inquiries (price, stock, variants).
• Response speed – If you take too long to filter, the competition replies first.
• Frustration on both sides – The lead walks in blindly; the team chases ghosts.

💡 How do you solve this from your website? It makes me think for you.

• Web lead capture: The traffic coming from campaigns or social media doesn’t land on just any form, but on a smart form with conditional logic. Each user response determines what they see next, segmenting them from the very first click. Result: your website is already educating and filtering leads before anyone from your team steps in.

• Real-time education: As the lead progresses, the form shows or hides key information fields: pricing, proportional discounts, product variables. Result: if it’s not the right fit, the lead disqualifies themselves. And if they reach the end, they already understand what they’re buying and how.
• Post-capture automation: Once the form is submitted and the lead is qualified, an automated flow is triggered that updates your CRM, sends emails, and even makes the first contact. Result: you reduce operational load and sharpen your sales process by focusing on the leads that truly matter.

Conditional form workflow.

When the form qualifies, automation does the rest: emails, CRM, and events in Ads, all in seconds.

Node that detects the fields selected in the form and generates, using a simple Python script, a dynamic HTML body for email.

Al automatizar con formularios inteligentes, podés liberar más de 60 h/semana de tu equipo, reducir el costo por lead calificado en un 33 %, potenciar las conversiones y lograr un aumento de ingresos. Según Forrester & HubSpot, las empresas que aplican lead nurturing logran 50 % más de leads listos para venta a un costo 33 % menor.

A well-designed website does more than just inform: it filters, educates, and accelerates sales. If you want to learn more about how to apply this to your business, write to us.

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